From the First Mile to Footwear with Reebok | Chris Preis

From the First Mile to Footwear with Reebok

brand

Thread (now Day Owl + First Mile)

year

2018

skills

Creative Direction

Team

Duy Nguyen - Video + Photos

Patrick Rhea - Video + Photos

RJ Stamer - Video Editor

To elevate the launch of Reebok's first recycled runner, Thread connected with women in the First Mile of the supply chain to share their stories and the impact of our collaboration.